To Localize Or Not To Localize

All companies selling internationally will sooner or later face the question of whether to localize their products and services, or not .
To narrow down the scope of possible answers, it is essential for a company with a global vision to first identify the geographies that are of interest to it. Often firms enter international markets with their domestic offering and do not localize products, web pages and collateral until they see a definite opportunity to increase revenues. Revenue potential, strategic goals and other forces can help identify the most promising target markets for localization and enable a company to take a proactive instead of simply a reactive role.

Executive-level managers should then drive the decision process, soliciting input from departments across the company. Here, we look at the roles of six key groups: engineering, marketing, legal, fulfillment and customer service, sales, and finance.

For more details about such six key groups, you can refer to the rest of the article Here: Read More

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